His Royal Majesty’s $100,000 Watches Are the Most Tragic Celebrity Watch Yet

His Royal Majesty wants you to buy gaudy, overpriced timepieces “made for those who combine boldness and elegance.” He got one part right.

CELEBRITIES PARTNERING WITH watch brands is nothing new. Sometimes a bona fide watch enthusiast like John Mayer partners with Audemars Piguet, or Ed Sheeran (owner of a unique Patek Philippe, no less) teams up with Casio. Then there’s the other end of the scale, where controversial Barstool Sports founder Dave Portnoy and his own watch company resides.

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